Sarah Mokoena
Brand & Growth Strategist
BOOK A SESSION
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1-on-1 Strategy Session
Deep dive into your current growth bottlenecks. You leave with a clear, actionable 30-day execution plan.
- Pre-call audit
- 60-min video call
- Recorded session
- Action plan PDF
Monthly Advisory Retainer
Strategic oversight for your marketing team. I act as a fractional CMO to guide execution and optimize performance.
Project: Brand Architecture
Complete overhaul of your brand positioning, messaging framework, and visual identity strategy.
ABOUT SARAH
Background
Former Ogilvy Director turned independent growth strategist. I specialize in helping African consumer brands find their voice, structure their go-to-market, and scale revenue sustainably.
Expertise
My core focus is the intersection of brand architecture and performance marketing. I don't just make things look good; I build systems that convert attention into revenue.
"Brand is your most defensible asset. Marketing is how you monetize it. You need both to win in today's market."
AREAS OF EXPERTISE
EXPERIENCE & TRACK RECORD
Director of Strategy
- Led strategy for $10M+ pan-African campaigns
- Managed a team of 15 strategists and analysts
- Won 3 Loerie Awards for campaign effectiveness
Head of Growth
- Scaled user base from 10k to 500k in 18 months
- Reduced CAC by 40% through organic channels
- Key executive in successful $25M acquisition
PROVEN IMPACT
Revenue growth in 6 months for a D2C e-commerce brand through repositioning.
In ad spend optimized, increasing average ROAS from 1.5x to 3.2x.
Organic followers built for a B2B SaaS company using thought leadership.
HOME DOLLAR ECOSYSTEM
This expert is fully integrated with our agency and venture studio. Strategies discussed can be executed by our internal teams.
Thought Leadership
FAQ
CLIENT REVIEWS
Hear from clients who have worked with Sarah.
David Chen
12 October 2024"Sarah completely transformed our go-to-market strategy. The clarity we got in just one session saved us months of trial and error. Worth every penny."
Amina Hassan
28 September 2024"Her monthly advisory is the highest ROI investment we make. She acts as a true partner to our internal marketing team."
Michael Ross
15 August 2024"The strategic framework Sarah provided helped us scale from $500K to $2M in revenue in under 12 months. Her insights are gold."
Elena Rodriguez
03 July 2024"Best investment we made this year. Sarah helped us restructure our entire marketing funnel and our conversion rate doubled."
READY TO SCALE?
Stop guessing and start executing with proven strategies from Sarah.