Job Home Dollar Agency
BRAND STRATEGIST
Johannesburg, SA $45K - $65K Deadline: 20 Dec 2024
ABOUT THE OPPORTUNITY
We are seeking a visionary Brand Strategist to join our agency team. You will be responsible for uncovering deep consumer insights, defining brand positioning, and crafting compelling narratives for both our internal ventures and external enterprise clients.
RESPONSIBILITIES
- Conduct market research, competitor analysis, and cultural trend spotting.
- Facilitate brand discovery workshops with C-level executives.
- Develop comprehensive brand strategy documents (positioning, architecture, voice).
- Collaborate with creative teams to translate strategy into visual and verbal identity.
- Measure and track brand equity metrics over time.
REQUIREMENTS
- 4+ years of experience in brand strategy, planning, or consulting.
- Exceptional writing and presentation skills.
- Ability to synthesize complex information into simple, powerful insights.
- Experience working with both B2B and B2C brands.
- A portfolio of strategic work that led to measurable business impact.
